This year La Commerciale had the great opportunity to participate to a very interesting non-profit project, a fusion between the innovative world of Whiskey and the world of art.
The Irish brand Kinahan’s Whiskey presents KASC ™, a pioneering project that pushes established boundaries to define a new hybrid identity.
KASC ™ has the mission of giving new meanings and new usability to an already consolidated culture, creating an innovative dimension, where the artistic object acquires its own social responsibility, becoming a source of inspiration and driving force for a tangible change.
For this first release, KASC ™ collaborated with MARCANTONIO, one of the most iconic italina contemporary artists, creating a unique and provocative version entitled “I’M OK”.
La Commerciale was chosen as partner in this non-profit project for the creation of this first limited edition of 500 numbered pieces.
A project that immediately excited us for its important social footprint.
Profits from the sale of “I’M OK” release go directly to Food for Soul, a non-profit organisation established by chef Massimo Bottura and Lara Gilmore.
These profits will be used to support community spaces for the most vulnerable people in multiple countries, as well as create opportunities for social mobility and advocate for healthy and equitable food ecosystems.
These funds will be offered to support community spaces for the most vulnerable people in multiple countries, as well as create social mobility opportunities and defend healthy and equitable food ecosystems.
Take the unique opportunity to pre-order your product!
You can do it now exclusively via the website www.kascproject.com.
Photo credits: Marco Onofri