The origin of the project “Irpo”, Vinitaly 2020 Gold Medal label
In the Oscan language, a language used by the archaic populations of central Italy, IRPO means wolf
and, according to legend, the Irpini chose precisely this incredible animal as a totemic symbol of
strength, empathy and collaboration.
This was the origin of the creation of the project of this Vinitaly 2020 Gold Medal Label.
Each wolf within its pack plays an important role and works for the good of all.
The movement of wolves towards the goal is an ensemble dance in which nobody is left behind
and each member contributes to the achievement of a common goal.
The wolf still represents the green Irpinia, a place where the extraordinary distillate created by the
inspiration of the Antonellis Distillery comes to life to preserve the flavours and scents of nature sweet
As with wolves, the shared success lies in the success of a group in achieving a goal, and it is precisely
from the collaboration that this project conceived and coordinated by Andrea Basile, BasileADV was
born. La Commerciale has been choosen ad partner to print this wonderful label.
The success of the project “Irpo” rely on its partners
The fonts and design created by Giuseppe Salerno and Paco González, Resistenza, instill charm on
the labels produced on paper of the highest quality.
The golden plates distributed by Luxoro make the ancient and fascinating characters, features and letters shine on the dark background.
The 200 ml bottles produced by Vetroelite wear the product brand with elegance and boldness, thanks
to the precious Arconvert adhesive papers.
Concealed on the back of the label, an evocative illustration by Andrea Longhi recalls the power of the
animal source of inspiration for this venture.
Just like in a distillate, each person involved has added their own drop of knowledge to make this
extraordinary project unique, told by the photographs taken by Diego De Dominicis, d/dedo Studio.
The end result of the “Irpo” label is a combination of creativity and territorial identity, it is the fantasy that meets artisan
skills and moves in the constant search for excellence in the subtle space that separates tradition and